Text Stimuli Created by Generative AI in Ideation: An Exploratory Study

DS 130: Proceedings of NordDesign 2024, Reykjavik, Iceland, 12th - 14th August 2024

Year: 2024
Editor: Malmqvist, J.; Candi, M.; Saemundsson, R. J.; Bystrom, F. and Isaksson, O.
Author: Gong, Zhengya; Soomro, Sohail Ahmed; Wang, Mengru; Latif, Ummi Khaira; Georgiev, Georgi V.
Series: NordDESIGN
Institution: Center for Ubiquitous Computing, University of Oulu, Finland
Page(s): 496-503
DOI number: 10.35199/NORDDESIGN2024.53
ISBN: 978-1-912254-21-7

Abstract

This study examines the convergence of artificial intelligence (AI) and human design, specifically emphasizing the influence of text stimulus created by Generative AI on ideation. The findings demonstrate an impact of Generative AI on the process of generating ideas. Reflective evidence indicates that individuals have a favorable view of how AI positively influences them to generate ideas. This study enhances our knowledge of the potential advantages of incorporating Generative AI into the early stage of design and promotes investigation into AI-supported design and education.

Keywords: Artificial Intelligence (AI), Idea Generation, Design Creativity, Text Stimulus, GPT

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