EMPATHETIC INNOVATION: HARNESSING DESIGN THINKING FOR SUSTAINABLE AND INCLUSIVE BRAILLE PACKAGING SOLUTIONS AND IMPACT ON SUSTAINABLE DEVELOPMENT GOALS (SDG)
Year: 2024
Editor: Grierson, Hilary; Bohemia, Erik; Buck, Lyndon
Author: ZAINUDDIN, NURDIYANA; ZAINAL ABIDIN, SHAHRIMAN; ABDUL AZIZ, MUHAMMAD AZMIL; VERMOL, VERLY VETO; ANWAR, RUSMADIAH
Series: E&PDE
Institution: Universiti Teknologi MARA, Malaysia; Politeknik Muadzam Shah, Malaysia; Politeknik Ibrahim Sultan, Malaysia
Page(s): 151 - 156
DOI number: 10.35199/EPDE.2024.26
ISBN: 978-1-912254-200
ISSN: 3005-4753
Abstract
This paper explores an approach to packaging innovation through the integration of Design Thinking with a specific focus on Braille packaging. It seeks to address the dual challenges of environmental sustainability and inclusivity in packaging design. By applying Design Thinking's empathetic and user-centric methodologies, we use a framework for creating packaging solutions that are not only ecologically sound but also accessible to visually impaired consumers. The iterative process of prototyping and feedback inherent in Design Thinking allows for the exploration of tactile elements in packaging, with Braille as a central feature. This research showcases how such an integrative approach can lead to pioneering designs that provide practical benefits and a sense of independence to visually impaired users, while also ensuring a reduced environmental footprint. Case studies within the paper illustrate the successful application of this experiment, resulting in Braille packaging innovations that elevate the user experience and demonstrate a commitment to social responsibility. The findings underscore the potential of Design Thinking to revolutionize packaging design by delivering inclusive and sustainable innovations that cater to a broader demographic, ultimately enhancing brand perception and fostering a more inclusive society.
Keywords: braille accessibility, consumer-centric innovation, design thinking, inclusive design, sustainable packaging