A FRAMEWORK FOR CULTURALLY ORIENTED PRODUCT DESIGN

DS 131: Proceedings of the International Conference on Engineering and Product Design Education (E&PDE 2024)

Year: 2024
Editor: Grierson, Hilary; Bohemia, Erik; Buck, Lyndon
Author: Dhadphale, Tejas
Series: E&PDE
Institution: University of Minnesota, United States of America
Page(s): 681 - 686
DOI number: 10.35199/EPDE.2024.115
ISBN: 978-1-912254-200
ISSN: 3005-4753

Abstract

Global corporations expanding business across different local markets have identified cultural insensitivity to be a potent barrier for expansion. The degree of acceptance by local consumer cultures has become an integral part of the success and failure of their operations. The integration of cultural aspects into the product development process has become an important aspect of design practice. The goal of this paper is to provide a culturally oriented design (COD) framework for designers to research the culture of intended users beyond their first-hand experience. The framework outlines a three-step process to research intended users’ cultural context, synthesize situated cultural differences and identify and translate cultural values to new design concepts.

Keywords: Cross-cultural Design, Design Methodology, Product Design

Download