A TESTBED FOR STUDYING VENTURE DESIGN TEAMS IN EMERGING MARKETS
DS 70: Proceedings of DESIGN 2012, the 12th International Design Conference, Dubrovnik, Croatia
Year: 2012
Editor: Marjanovic Dorian, Storga Mario, Pavkovic Neven, Bojcetic Nenad
Author: Sonalkar, N.; Mabogunje, A.; Parmar, V.; Cannon ,D.; Leifer, L.
Section: Design support tools
Page(s): 561-568
Abstract
Research on design teams engaged in entrepreneurial activity is rare. There is little understanding of how design teams that found ventures behave when they are engaged in both product design and venture creation. This paper presents the design of testbed
Keywords: venture design teams, testbed, emerging markets