UTILIZATION OF OUTSIDE-IN INNOVATION INPUT FOR PRODUCT DEVELOPMENT
DS 70: Proceedings of DESIGN 2012, the 12th International Design Conference, Dubrovnik, Croatia
Year: 2012
Editor: Marjanovic Dorian, Storga Mario, Pavkovic Neven, Bojcetic Nenad
Author: Kain, A.; Kirschner, R.; Lindemann, U.
Section: Design processes
Page(s): 191-200
Abstract
Open Innovation makes the company’s border permeable for knowledge exchange. However transferring Open Innovation input into the company (outside-in innovation) and applying it in product development poses the problem of processing it specific to the need
Keywords: open innovation, product development, customer integration method