KANSEI PHYSIOLOGICAL MEASUREMENTS AND CONSTRUCTIVIST PSYCHOLOGICAL EXPLORATIONS FOR APPROACHING USER SUBJECTIVE EXPERIENCE
DS 48: Proceedings DESIGN 2008, the 10th International Design Conference, Dubrovnik, Croatia
Year: 2008
Editor: Marjanovic D., Storga M., Pavkovic N., Bojcetic N.
Author: Tomico, O.; Mizutani, N.; Levy, P.; Yokoi, T.; Cho, Y.; Yamanaka, T.
Section: User-centred design
Page(s): 529 - 536
Abstract
The aim of this article is to explore the suitability of psycho-physiological measures and psychological explorations for approaching user subjective experience. For this purpose the 2-point Electroencephalogram (EEG) comfort measurement is used to gather real-time information about how a person feels during the interaction with a product and the Repertory Grid Technique (RGT) interview is used to gather information about what people’s primary goals and concerns are. These two different methodologies combined allows for analyzing the exploration, usage and reflection process. Thus, it can be used for: track, compare, analyze the comfortableness level and relate it to the consumer's response.
Keywords: kansei, constructivism, subjective experience