EXPERIENCE WITH CULTURAL INFLUENCES IN DISTRIBUTED GERMAN-CHINESE DEVELOPMENT PROJECT COOPERATIONS
DS 48: Proceedings DESIGN 2008, the 10th International Design Conference, Dubrovnik, Croatia
Year: 2008
Editor: Marjanovic D., Storga M., Pavkovic N., Bojcetic N.
Author: Meyer-Eschenbach, A.; Gautam, V.; Wildung, W.; Schüler, P.
Section: Creativity and innovative thinking
Page(s): 1049 - 1056
Abstract
In international development cooperation, project members come from various countries and continents, from different cultures, educational backgrounds, and native languages. It is helpful to be aware of the profiles of the various cultures and the different processes during the planning of the project teams. In this paper, the experience of project managers and engineering designers who have worked on international projects is discussed and characterised to clarify the cultural influence in German-Chinese project cooperation. The conclusions can be helpful for engineering designers and project managers working on international product development projects with German and Chinese members.
Keywords: culture, distributed product development, international projects, China, experience, consumer products