DECISION AIDING TOOLS IN PRODUCT DEVELOPMENT: A CASE STUDY
DS 48: Proceedings DESIGN 2008, the 10th International Design Conference, Dubrovnik, Croatia
Year: 2008
Editor: Marjanovic D., Storga M., Pavkovic N., Bojcetic N.
Author: Montagna, F.; Vittone, R.
Section: Decision making
Page(s): 1181 - 1190
Abstract
The elements of complexity and uncertainty present in the process of New Product Development (NPD) require a comprehensive approach to deal with a problem that involves people, technology and organization. An effective approach should integrate tools that facilitate communication on organizational knowledge and collective problem structuring with others that can analytically study and simulate the process activities that characterize the work context and support the decisions of the NPD process. The paper presents the results of a research that started from an observation of the phenomena involved in the NPD process and the application of this approach in a intervention for the NPD management in a Franco-Italian aerospace company.
Keywords: new product development (NPD), NPD management, decision aiding supporting tools