The Venture Client Model and Its Challenges for Established Companies
DS 130: Proceedings of NordDesign 2024, Reykjavik, Iceland, 12th - 14th August 2024
Year: 2024
Editor: Malmqvist, J.; Candi, M.; Saemundsson, R. J.; Bystrom, F. and Isaksson, O.
Author: Haarmann, Lennard; Machon, Fabian; Rabe, Martin; Asmar, Laban; Kuhn, Arno; Dumitrescu, Roman
Series: NordDESIGN
Institution: Fraunhofer Institute for Mechatronic Systems Design IEM, Germany
Page(s): 431-440
DOI number: 10.35199/NORDDESIGN2024.46
ISBN: 978-1-912254-21-7
Abstract
Established companies aim to increase their speed and innovativeness through start-up collaboration. To access start-up solutions and integrate them into their business, they are increasingly adopting the venture client model. Thereby, established companies face several challenges implementing and operating the venture client model. A challenge overview as guidelines for future research does not exist. Based on a literature review, interviews, workshops and a world cafe, we identify 37 challenges in seven clusters and derive three fields of action for future research and corporate practice.
Keywords: Open Innovation, Innovation Management, Innovation